Welcome to Sternberg Ford! Located in Dale, IN, Sternberg Ford is proud to be one of the premier dealerships in the area. From the moment you walk into our showroom, you'll know our commitment to Customer Service is second to none. We strive to make your experience with Sternberg Ford a good one - for the life of your vehicle. Whether you need to Purchase, Finance, or Service a New or Pre-Owned Ford, you've come to the right place. Call 888-862-0891 for your No-Obligation Internet Price Quote from our Internet Department.


Family Owned, Customer Driven!

Founder Albert Sternberg's love affair with automobiles began as a child, and after serving in the US Army during World War II and working his way from the ground up at a local dealership, he founded a corporation in 1952 now known as the Sternberg Automotive Group.

Our group provides services for just about every facet of the transportation market!

… Cars, Trucks, Leasing, Rental, Parts, Vehicle Repair, Equipment, Collision Repair - you name it, Sternberg Automotive Group has it!

From humble beginnings, our family of businesses has grown to also include:

  • Sternberg Chrysler Dodge Ram Jeep in Jasper, Indiana Tom Sternberg, and his son, Curtis, keep the family tradition alive and well
  • Sternberg International in Jasper, Evansville and Bloomington Indiana. Derek Sternberg, Tom's other son, runs these International stores
  • Sternberg Collision Center in Jasper

Our Louisville, Kentucky operations consist of:

  • Sternberg Automotive Sales and Service
  • Thrifty Truck Rental
  • Commercial Vehicle Leasing
  • Sternberg Collision Repair & Truck Equipment Centers.

Steve Sternberg (Tom's brother) and his son, Brian, keep these other operations running smooth.

Come on down, and experience, first hand, the Sternberg family difference!

What our customers say

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Truck or Track

1 week ago

Great Service!!

Todd Morris

2 weeks ago

I've purchased 2 new vehicles from Sternberg Ford and each time was a very nice experience , people are always friendly and helpful , there's 2 or 3 Ford dealerships closer to my house but I'll make...

Gregg Greulich

1 month ago

Great order and purchase experience. The chip shortage lengthened the order to production timeframe, but we received regular updates from the team on schedule and delivery. We have purchased...

daniel rasmussen

2 months ago

I had a truck on order during these chip-shortage times. Gary and I texted multiple times - keeping me in the loop. When it finally arrived (that's a factory issue not a Sternberg issue) I had...

Ted Tidwell

3 months ago

was worth the wait happy with my new Maverick the ordering and receiving of the vehicle was was professional handled

Carlton Crasher

3 months ago

Went in for a clutch, flywheel, motor mounts, valve cover gasket replacement and this place didn’t disappoint. Got the estimate quick and scheduled. Happy with the work. People are professional and...

Linda Slavick

4 months ago

I love the dealership because they are all so kind and knowledgeable about service and all the vehicles. I won't go anywhere else!!!!

Michael Brown

4 months ago

Talk about a no hassle, extremely easy purchase experience. Called ahead for a test drive and Jay had the truck all warmed up and ready to go. Got back, agreed on price and financing options. No hard...

Joseph Hoover

5 months ago

We got Grate service and J explained all about the car and made the trip to Sternberg Ford a joy .we got a great trade in on the car we traded in . We will go back the next time we traded cars ....

Brad Buechler

6 months ago

Quick and Easy Transaction! The staff is great to work with! Would highly recommend. Love my new vehicle. :)

Darrell Johnston

6 months ago

this is not the first vechile we have purchased from sternberg ford, gary snow has always taken care of us and treats us like family, we are very pleased with the vehicle and experience. would...

Patricia Heerdink

8 months ago

We have bought multiple vehicles from Sternberg Ford in Dale, In. Pleasant experiences every time. Gary Snow and Jay Leonard are so helpful and kind. Always available to answer any questions I have....

Contact Info

Sternberg Ford

600 South Washington Street
Directions P. O. Box 509
Dale, IN 47523

  • Sales: (812) 393-6604
  • Service: (812) 393-6609
  • Parts: (812) 393-6611

Showroom Hours

  • Monday 7:30AM - 6:00PM
  • Tuesday 7:30AM - 6:00PM
  • Wednesday 7:30AM - 6:00PM
  • Thursday 7:30AM - 6:00PM
  • Friday 7:30AM - 6:00PM
  • Saturday 7:30AM - 2:00PM
  • Sunday Closed