Welcome to Sternberg Ford! Located in Dale, IN, Sternberg Ford is proud to be one of the premier dealerships in the area. From the moment you walk into our showroom, you'll know our commitment to Customer Service is second to none. We strive to make your experience with Sternberg Ford a good one - for the life of your vehicle. Whether you need to Purchase, Finance, or Service a New or Pre-Owned Ford, you've come to the right place. Call 888-862-0891 for your No-Obligation Internet Price Quote from our Internet Department.


Family Owned, Customer Driven!

Founder Albert Sternberg's love affair with automobiles began as a child, and after serving in the US Army during World War II and working his way from the ground up at a local dealership, he founded a corporation in 1952 now known as the Sternberg Automotive Group.

Our group provides services for just about every facet of the transportation market!

… Cars, Trucks, Leasing, Rental, Parts, Vehicle Repair, Equipment, Collision Repair - you name it, Sternberg Automotive Group has it!

From humble beginnings, our family of businesses has grown to also include:

  • Sternberg Chrysler Dodge Ram Jeep in Jasper, Indiana Tom Sternberg, and his son, Curtis, keep the family tradition alive and well
  • Sternberg International in Jasper, Evansville and Bloomington Indiana. Derek Sternberg, Tom's other son, runs these International stores
  • Sternberg Collision Center in Jasper

Our Louisville, Kentucky operations consist of:

  • Sternberg Automotive Sales and Service
  • Thrifty Truck Rental
  • Commercial Vehicle Leasing
  • Sternberg Collision Repair & Truck Equipment Centers.

Steve Sternberg (Tom's brother) and his son, Brian, keep these other operations running smooth.

Come on down, and experience, first hand, the Sternberg family difference!

What our recent customers say

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Jacob Winkler

2 days ago

Purchasing my third vehicle with Sternberg in the last few years. Everyone is great to work with and know how to conduct business professionally and efficiently. I want to give a special shout-out to...

Bridgette Canada

2 days ago

Friendliness customer service

Michelle Dycus

4 days ago

I had a great experience buying my SUV. I would highly recommend this company.

Robert Byers

1 week ago

Sternberg goes above and beyond. I wish i could say the same about the new direction Ford is taking.

Scott Tretter

2 weeks ago

With all the issues with Ford, production of new Bronco's, and order cancellations, Sternberg's and their team dug their feet in the ground with me to finally get my Raptor Bronco. Thank you Sternberg...

Mike Mason

2 weeks ago

Sternberg has always treated us very well. Extremely helpful in finding trucks that fit our needs and our budget. Justin is the best!!

Pam Chap

3 weeks ago

Great communication.. follow through on sale specifics.. respect of valued and long term customers..

Jordan Waninger

4 weeks ago

Steve is great! Helped my wife and I find her first brand new vehicle. I can’t wait to come back and get my first new vehicle in a few months. Very quick and painless!

Truck or Track

2 months ago

Great Service!!


2 months ago

Easy to deal with and very helpful on the several weeks it took me to decide.

R Par

2 months ago

Recently received a new Ford Bronco from Sternberg and the experience with the dealership was great! They also have "free" lifetime Oil changes for the new vehicles. You do pay some fees, but the...

Gary Gutgsell

2 months ago

These folks are friendly, knowledgeable and fair. They will do everything they can to satisfy you. I have been a customer of Sternberg Ford since they've been owners of this Ford Sales and Service. I...

Contact Info

Sternberg Ford

600 South Washington Street
Directions P. O. Box 509
Dale, IN 47523

  • Sales: (812) 393-6604
  • Service: (812) 393-6609
  • Parts: (812) 393-6611

Showroom Hours

  • Monday 7:30am-6pm
  • Tuesday 7:30am-6pm
  • Wednesday 7:30am-6pm
  • Thursday 7:30am-6pm
  • Friday 7:30am-6pm
  • Saturday 7:30am-2pm
  • Sunday Closed